He wasn't talking to her and he seemed shocked when he saw himself in the mirror in the bathroom. Then he tried to use magic and couldn't and didn't respond when Henry called him Mr. Gold. I think having to take off the scarf to get through security wiped out his memory since there was that ominous thrumming sound and he seemed confused when Emma put the scarf back around his neck. It would be very interesting to have pre-curse Rumple in Storybrooke.